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Health promotion can fall into a victim blaming approach and put social pressure on particular students who could be marginalized due to their personal, economical, cultural, social or ethnic characteristics, for example, students who are obese, drug users or HIV carriers. The purpose of this paper is to present and discuss ways in which the design of the newly reformed Cyprus Health Education Curriculum (CHEC) attempted to protect learners from victim blaming.

The paper describes and reflects on the learning objectives, teaching methods and teaching activities of the CHEC.

The paper gives specific examples of how the design of the CHEC attempts to ensure that the curriculum does not promote victim blaming. It describes learning objectives, content, suggested teaching methods and activities from three thematic areas of the curriculum which are particularly susceptible to victim blaming: “food and health”, “emotional health” and “family planning, sexual and reproductive health”. It discusses how the design of the CHEC attempts to encourage educators to address the underlying social and environmental determinants of health and thus avoid stigmatization.

The paper can be useful for curriculum designers and school educators. It describes how the design of a health education curriculum and health education lessons can refrain from burdening the individual with total personal responsibility for health behaviour and lifestyle.

Understanding and implementing the basic learning themes and objectives of the CHEC has social and community implications. It promotes collective responsibility, emphasizing a non-blaming and community approach. The design of the CHEC challenges the idea of free choice, acknowledges the social determinants of health and promotes students’ empowerment as active members of society.

The originality of this paper lies in the description and reflection of the design of the first health education curriculum in Cyprus, which attempts to secure learners from victim blaming in its implementation. The aspects of the design of the CHEC described in this paper may be applicable to other European countries.

This paper seeks to discuss the rationale of the newly reformed health education curriculum in Cyprus, which aspires to enable not only teachers, but also all the school personnel, to work from the perspective of health promotion. It is a curriculum which moves from the traditional approach of health education focusing on individual lifestyle/behaviour modification into approaches that recognise and tackle the determinants of health.

The paper critically discusses the structure and the content of the learning objectives of this curriculum that encourages teachers to work in a health promoting way.

The central goal of this curriculum is to enable students and schools to act as health agents, addressing the structural determinants of health and promoting environmental changes. The optimum level for all topics of the curriculum is achieved through learning objectives, which concern three interconnected levels. These are: “investigating determinants of health”, “practising action competency skills for health” and “achieving changes in favour of health”. All levels are means as well as end products in terms of the curriculum objectives.

The outcome of the development of the health education curriculum acts as a guide for school interventions, through a methodological framework, which encourages participants to identify and promote environmental changes that facilitate healthy choices. This is of significance to those working in the field of health promotion and who seek to establish a new language of health promotion that goes beyond the pervasive discourse of individual lifestyles.

The implementation of the particular health education curriculum will promote not only health in the school community but also in the local community. This is because a key principle which underlies the curriculum is the involvement of the students, school staff, family and community in everyday health promotion practice. It also promotes the development of partnerships among them.

This is an innovative curriculum for Cyprus, based on health promotion and health education principles, but at the same time taking in account the local socio‐cultural and political perspective. This curriculum may be applicable to other European countries.